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Mark A Hope

CEO, Marketing and Advertising

Mark A Hope, experienced marketing executive.

Mark A Hope's Bio:

  Mark A Hope founded Asymmetric Applications Group, a global provider of marketing and strategy consulting services.  Formerly, he founded Pegasus Sustainability Solutions, Inc. in 2012 and serves as its founder, board member, and a significant shareholder.  Previously, he served as president and CEO of Epoch Insights, Inc., a global competitive strategy consulting firm, and as CEO of The Danubius Group, a broadcast media company headquartered in Budapest, Hungary.     Hope's career spans more than 30 years of leadership and management experience.  His experience with the environmental services industry began when he served as the senior vice president of sales for Safety-Kleen Systems, Inc., a $1 billion environmental services firm.  He worked for many years in a variety of senior management roles for The Coca-Cola Company - most of that time in Central Europe.  He has lived and worked in Vienna, Austria, Bucharest, Romania, Budapest, Hungary, and London, UK.  Hope's first career was as an Army Special Operations Officer, where he served in combat leadership roles with several elite military units.   Mark is very interested in entrepreneurship and the application of lean startup methodologies and is a believer in the power of building exponential organizations.  He reads extensively on these topics and makes every effort to employ these ideas in the operations of Asymmetric.  Additionally, because of his experience with startups, Mark has become very knowledgeable about raising various types of funding for early stage companies.    Mark's personal interests include activities with his family, travel, reading, outdoor activities, and freemasonry.  He lives in Madison, Wisconsin with his wife, Jolie, and three young children.  They spend a lot of their free time at their country home in beautiful Galena, Illinois.

Mark A Hope's Experience:

  • CEO at Asymmetric Applications Group, Inc.

    September 2016 - Present | Madison, WI

    CEO of an organization that specializes in developing asymmetric competitive strategies for small and medium-sized businesses. The company has three divisions: insights, marketing, and systems.

  • CEO at Pegasus Sustainability Solutions, Inc.

    August 2012 - August 2016 | Madison, Wisconsin

    Chief Executive of a company that provides a wide range of business-to-business services solutions for industrial, commercial, and healthcare organizations. The company fulfills the demand for these services through a unique and proprietary "exchange" that matches demand with the most appropriate partner. The company provides full-span programs to assist clients in becoming more sustainable while reducing cost and improving convenience associated with these challenges.

  • CEO at Epoch Insights, Inc.

    June 2006 - August 2012 | Chicago, Illinois

    Principal and architect of extremely profitable market research company. Steered evolution of small firm into international strategy consulting business. Spearheaded discovery process, single-handedly building strong client roster. Executed a sophisticated business development and expansion policy that led to clients in UK, Russia, UAE, Dubai, Bulgaria, Romania, and Turkey. Specialize in energizing disadvantaged companies by providing thorough consumer and industry research and precision strategies to overcome asymmetrical markets.

  • CEO at The Danubius Group

    July 2004 - June 2006 | Budapest, Hungary

    Tasked as Chief Executive to enact dramatic financial turnaround of faltering media company. Directed all programming, commercial, financial, and managerial aspects of two commercial radio stations - including largest in the country, with 4.3 million listeners. Masterminded implementation of numerous commercial and operating programs in order to revitalize company.

  • Senior Vice-President of Sales at Safety-Kleen Systems, Inc.

    January 2003 - June 2004 | Dallas, Texas

    Directed sales force for $1 billion environmental services company, overseeing 350 market sales specialists and 30 national account executives. Supervised top-tier corporate business development and customer service departments, with oversight over national branches. Administered growth of both workforce and revenue, spurring company turnaround.

  • Region Managing Director at The Coca-Cola Company

    1999 - 2002 | Budapest, Hungary

    Administered business operations in region including Hungary, Czech Republic, and Slovakia. Oversaw all profit and loss properties of The Coca-Cola Company’s regional business involvement. Tasked with reorganizing composition of corporate team, including developing enhanced business operating model. Jurisdiction included marketing budget in excess of $24M.

Mark A Hope's Education:

  • Campbell University

    1980 – 1984
    BS
    Concentration: Government & International Relations

Mark A Hope's Interests & Activities:

Entrepeneurship, marketing, environmental issues, travel, reading.




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